The Future of B2B Content Report

As B2B content transitions from a peripheral marketing activity to a core marketing function, it has become vital to understand how marketers are using content to acquire new customers, nurture existing relationships and create real business impact for their brands.

Walker Sands produced its Future of B2B Content 2019 report to explore the needs, interests and future plans of 300 B2B marketers with active roles in their companies’ current content programs. I directed and designed the report, teaser video and promotional motion graphic with our in-house editorial team.

Role: Creative Director
Team: Brendan Shea, Tim Morral, Allie O’Keeffe, Dana Moran