Semrush Branded Swag

Semrush hadn’t produced any swag since its brand overhaul, and needed ideas for fresh branded merch that would help drive conversations about the brand online. To do so, our goal was to deliver concepts designed to level up the “cool factor” so much that recipients — existing members of the Semrush community — would be delighted enough to share photos on social with exclamations about how much they love the brand (and, of course, their new swag).

Our concept, “Shop Talk,” uses amusing, quippy language and type-driven design to relate to our marketing audience and make recipients feel like they’re part of an exclusive club.

Role: Creative Director
Copywriting: Tanner Walters, Traer Schon