NovoEd Brand Redesign

NovoEd is a learning and development platform designed to help enterprise organizations create, build and deploy custom learning content that enhances the knowledge and skill set of a global workforce through the power of collaboration.

Walker Sands partnered with NovoEd on a brand project to reposition the company as a tech-forward innovator and more closely align its marketing communications to the diverse needs of its target audiences. The creative identity we designed applied colorful, abstract textures at graphic intersections to visualize NovoEd’s core value proposition: a collaborative learning platform that delivers tangible results for intangible skills.

Role: Creative Director
Team: Drew Hower and Kyle Davis (design), Dana Moran (copywriting), Zack Arostegui (strategy)
Scope: Brand strategy, brand identity, website