Semrush Premium Microcontent Program
With almost 200 million users and 6,000 tweets shared per second, Twitter offers brands plenty of opportunities to connect with their audiences — and to get lost in the noise. Despite being a well-known name among digital marketers and SEO specialists, Semrush was on a mission to “go viral” on social media and join trending conversations to drive greater engagement with its followers. The martech company came to Walker Sands looking to level up its creative expression, lift engagement and build brand affinity on Twitter. We designed a themed, creative microcontent program that used humor to emphasize product value, embed the brand in trending conversations and lead with empathy for our digital marketing audience.
Role: Creative Director
Social Media Strategy: Anne Miller; Copywriting: Tanner Walters, Traer Schon
